Nigel Fisher

40 years embedded in UK commercial and personal endeavour. Start-ups, scale-ups and shake-ups.

I have worked alongside founders, entrepreneurs, intrapreneurs, sales, marketing and business development professionals.

I have collaborated on a vast array of exciting start-up, scale-up and shake-up businesses, some of which have gone on to become major brands, earning the founders and stakeholders millions of pounds on exit.

I have navigated the rough seas and still waters of sales, marketing and business development in my own businesses.

I have experienced the turbulence, the chaos, the losses and the rewards.

The most valuable learning I have gained by far when it comes to business is that the business itself is not what drives you forward.

Your identity is.

Your Aspirational Outcomes form a significant part of who you are.

And when your efforts are not fully aligned with them, inertia sets in.

You have embarked on a personal mission.

You started really well. Your priorities were clear. Your direction was set. Ambitious. Energised.

Achievement came quickly. You have accumulated material proof for your peers that you are capable. The reputation was built. You became known as someone who delivers, who gives freely of their energy, their knowledge, their time, and is willing to contribute, and even lead, financially.

What has changed?

You now feel challenged in a different way. Tension and inertia have crept in.

The scale you imagined feels just out of reach.

Your energy, your time and your resources are being consumed. Not applied. You are fighting to maintain the status quo.

You are now operating in High Maintenance Mode.

This is far from the original intention.

You have embarked on a personal mission.

You started really well. Your priorities were clear. Your direction was set. Ambitious. Energised.

Achievement came quickly. You have accumulated material proof for your peers that you are capable. The reputation was built. You became known as someone who delivers, who gives freely of their energy, their knowledge, their time, and is willing to contribute, and even lead, financially.

What has changed?

You now feel challenged in a different way. Tension and inertia have crept in.

The scale you imagined feels just out of reach.

Your energy, your time and your resources are being consumed. Not applied. You are fighting to maintain the status quo.

You are now operating in High Maintenance Mode.

This is far from the original intention.