Co-creator of FREEDOM and IMPACT
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CREATE THE GAME.
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PLAY THE GAME.
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STAY IN THE GAME.
The reward of FREEDOM and IMPACT are the results of mastering Positive Relationships and Conscientiousness in the pursuit of Aspirational Outcomes.
Personally, professionally, and commercially.
From the spiritual to the material.
SUCCESS IS A TRAP
Chances are, you are stuck playing the wrong game. Chasing the wrong prize.
'Success' is a comparison, an abstract, a trial with no agreed rules and a finish line that never really arrives. It is laced with frustration and disappointment. It is transactional and short-lived. If indeed it is ever truly achieved.
FREEDOM is the ultimate state of experience.
Freedom is different.
It is personal.
It is generative and creative.
It is felt.
It brings with it every opportunity to make an IMPACT.
The route to achieving FREEDOM is proven by research to come from two things and two things only.
The quality of your relationships and the conscientiousness you bring to everything you do.
Most people are doing neither with any real intention.
They are playing the wrong game and wondering why the prize never materialises.
CREATE A NEW GAME.
PLAY THE GAME.
STAY IN THE GAME.
THE FREEDOM FORMULA
Research-backed. Proven.
The Freedom Formula is the research-backed foundation of everything. Two factors. Statistically significant. Proven to generate life satisfaction above all else.
Factor One
Positive Relations with Others
The quality of your relationships, warm, trusting, and mutual, is the single strongest predictor of life satisfaction in the research. The depth of genuine connection with others is what the formula is built on.
Factor Two
Conscientiousness
The quality of your endeavour. The commitment you bring to everything you do. The directedness and diligence that come from playing a game that genuinely matters to you - and doing it with full intention.
The Science
The Freedom Formula is the product of peer-reviewed, ethically approved academic research conducted at the Open University, 2020. Multiple regression analysis across 126 participants proved these two factors (and only these two) as the significant predictors of life satisfaction. Purpose in life, personal growth, and openness, themes most coaches lead with, did not contribute significantly once these two were accounted for.
| P<.001 | R=.53 | n=126 |
| SIGNFICANCE | CORRELATION | PARTICIPANTS |
The Activation Framework
Done With You
01 | Insight
Develop insight through exploration, observation, reflection, and awareness, revealing hidden patterns, connections, and truths, and bringing clarity and a meaningful perspective to situations or experiences. Set your laser focused, well formed outcome.
02 | Activation
Discover your Activation Point. It takes diligence and skill to uncover, and once engaged, it delivers seismic influence on everything that follows: momentum, action, and impact.
03 | Execution
Launch your initiative from the Activation Point: work the plan, deploy your resources, take bold, decisive action, and make things happen.
04 | Impact
Deliver lasting, measurable results through high performance. Create real-world change, demonstrate value, and drive repeatable engagement, ensuring momentum continues beyond a single initiative. Make it stick.
WHO IS IT FOR?
Co-creating FREEDOM and IMPACT is for everyone.
Right now, I am working with Sales, Marketing, and Business Development Professionals embedded in UK B2B Start-ups, Scale-ups, and Shake-ups, to co-create FREEDOM and IMPACT.
THE SPIRIT OF ENDEAVOUR
A resolute and purposeful mindset, characterised by determination, courage, and perseverance in rising to the challenge and in the pursuit and achievement of aspirational outcomes.
IMPACT
JOY THROUGH PERSERVERANCE
Reflects the essence of perseverance and fulfilment. Joy is found in embracing challenges rather than avoiding them, persevering, and finding meaning through effort. It is a timeless reminder that conscientiousness and determination lead to true reward.
FREEDOM
About Me

Nigel Fisher
CO CREATOR OF FREEDOM AND IMPACT
Co-creating commercial & personal FREEDOM and IMPACT by exploring the unexplored. Passionate about Human Endeavour. A lifelong learner. Triathlete. Iron Man
I have been fully engaged in co-creating truly aspirational outcomes for over 35 years. I love what I do and the people I work with. Working with individuals and organisations to help them radically improve their IMPACT.